Privacy Policy

Effective date: 2nd Feb 2024
Website: hillsmedia.au
Business: Hills Media

1. About this Privacy Policy

Hills Media respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, hold, use and disclose personal information when you visit our website, submit an enquiry, complete a lead form, communicate with us, or use our services.

This policy is intended to be read in conjunction with any collection notices, lead form disclosures, and terms of use that may apply to a specific interaction with us.

2. Who we are

Hills Media is an Australian digital marketing business.

If you have any questions about this Privacy Policy or how we handle your personal information, you can contact us using the details at the end of this policy.

3. What personal information we collect

The personal information we collect depends on how you interact with us, but may include:

• your name
• business name
• email address
• phone number
• website URL
• suburb, city or state
• details about your business and the services you are interested in
• information you provide in enquiry forms, lead forms, emails, calls or messages
• records of our communications with you
• payment and billing information where relevant
• technical and usage information such as IP address, browser type, device information, pages viewed, referral source, and on-site activity
• marketing and engagement data, including whether you open emails, click links, or interact with our ads or content

We do not intentionally collect sensitive information unless it is reasonably necessary for our dealings with you and you choose to provide it.

4. How we collect personal information

We may collect personal information:

• directly from you when you fill in a form on our website
• when you submit a Meta, Facebook or Instagram lead form
• when you call, email, message or otherwise contact us
• when you book a consultation, audit or discovery call
• when you become a client or supplier
• automatically through cookies, pixels, analytics tools and similar technologies when you use our website
• from publicly available sources or third parties where permitted by law, such as business directories, social media platforms, ad platforms, CRM tools, referral partners, or your authorised representatives

If we collect personal information about you from a third party, we will handle it in accordance with this Privacy Policy.

5. Why we collect, hold, use and disclose personal information

We may collect, hold, use and disclose personal information for purposes including:

• responding to enquiries and providing requested information
• assessing whether our systems or services are a fit for your business
• providing proposals, audits, previews, quotes and services
• onboarding clients and managing client relationships
• communicating with you about projects, campaigns, appointments and support
• operating, securing and improving our website, systems and services
• analysing website traffic, campaign performance and lead sources
• sending service updates, marketing communications and other business development material
• retargeting or advertising to relevant audiences
• maintaining records and internal administration
• complying with legal, regulatory and contractual obligations
• protecting our legal rights and preventing misuse, fraud or security issues

6. Cookies, analytics and tracking technologies

Our website may use cookies, pixels, tags and similar technologies to:

• remember preferences
• understand how visitors use our website
• measure ad performance
• improve user experience
• support remarketing and advertising campaigns

These technologies may collect technical and behavioural information, including pages viewed, time on site, click activity, browser data, device identifiers and referral information.

We may use third-party tools such as website analytics, ad platform tracking, CRM systems, call tracking, automation platforms and similar software to help us operate our marketing and sales systems.

You can usually control cookies through your browser settings. If you disable cookies, some parts of our website may not function as intended.

7. Direct marketing

We may use your personal information to send you marketing communications about Hills Media, our offers, updates, content, events or related services where permitted by law.

These communications may be sent by email, phone, SMS, social media, retargeting ads, or other channels.

You can opt out of marketing communications at any time by:

• clicking the unsubscribe link in an email
• replying STOP where available
• contacting us using the details below

If you opt out, we may still contact you about service-related or administrative matters where necessary.

8. When we disclose personal information

We may disclose personal information to third parties where reasonably necessary for our business operations, including:

• software providers, hosting providers and IT support providers
• CRM, automation and email marketing platforms
• ad platforms and analytics providers
• payment processors and accounting providers
• contractors, consultants and professional advisers
• business partners or subcontractors involved in delivering work
• legal, regulatory, government or law enforcement bodies where required or authorised by law
• any purchaser or successor in connection with a business restructure, sale or transfer

We do not sell personal information in the ordinary sense of selling contact lists to third parties.

9. Overseas disclosure

Some of the third-party providers we use may store or process personal information outside Australia, including in countries such as the United States or other jurisdictions where their infrastructure or subcontractors operate.

Where personal information is disclosed overseas, we take reasonable steps to ensure it is handled appropriately.

10. Security of personal information

We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification or disclosure.

These steps may include:

• secure platforms and password controls
• access restrictions
• encrypted or protected systems where appropriate
• backups and monitoring
• limiting access to staff and contractors who need the information
• secure disposal or de-identification when information is no longer required

No method of transmission or storage is completely secure. While we take reasonable steps to protect personal information, we cannot guarantee absolute security.

11. How long we keep personal information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, to provide services, to comply with legal obligations, resolve disputes, and enforce agreements.

When personal information is no longer required, we take reasonable steps to destroy it or de-identify it, unless we are required or permitted by law to retain it.

12. Access and correction

You may request access to the personal information we hold about you. You may also request that we correct information that is inaccurate, out of date, incomplete, irrelevant or misleading.

To make a request, contact us using the details below. We may need to verify your identity before processing your request.

In some circumstances, the law may allow or require us to refuse access or correction. If that happens, we will explain why, where we are permitted to do so.

13. Complaints

If you believe we have mishandled your personal information, please contact us first so we can investigate.

When contacting us, please include:

• your name and contact details
• a description of the issue
• any relevant dates, communications or supporting information

We will review your complaint and respond within a reasonable period.

If you are not satisfied with our response, you may be able to contact the Office of the Australian Information Commissioner.

14. Third-party websites and platforms

Our website, ads, emails or communications may contain links to third-party websites or platforms. We are not responsible for the privacy practices of those third parties. You should review their privacy policies separately.

This includes platforms such as Meta, Facebook, Instagram, Google and any third-party booking, payment, CRM or analytics tools we may use.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, systems, services or legal obligations.

The latest version will be published on our website with the effective date shown at the top.

16. Contact us

If you have any questions, requests or complaints about this Privacy Policy or your personal information, contact:

Hills Media
Website: https://hillsmedia.au/
Email: [email protected]
Phone: +61 4063 5063
Address: Unit 1, 195-197 William St, St Albans VIC 3021, Australia